An adept translator between corporate and community contexts, Genel spent six years at Apple leading strategy and execution of cultural programs, integrated marketing campaigns, and partnerships across major U.S. cities that drove awareness and engagement with Apple values, products and services and redefined how audiences interact with technology.

Currently, Genel leads GOOD MIRRORS, a social practice studio dedicated to advancing human flourishing (an individual’s ability to develop their potential and lead a life of dignity and purpose). The studio partners with artists, institutions, and organizations to catalyze cultural transformation, expand representation in emerging technologies, and design frameworks for more affirming futures.

Genel is a first-generation Caribbean-American from New York City. She has earned dual bachelor degrees in Journalism and Sociology from New York University and a MFA in Creative Writing from The New School. Genel is a proud alum of the Jackie Robinson Foundation and the New Museum incubator, New Inc.