Genel spent six years at Apple leading strategy and execution of cultural programs, experiential campaigns and brand partnerships across major U.S. cities. Her efforts redefined how communities engaged with technology - positioning artists and communities as co-creators of technology, not just consumers - and translated Apple's values into meaningful experiences that resonated at scale.

She leads GOOD MIRRORS, a cultural research studio rooted in the belief that creativity, connection, and story are practices that help us expand what becomes possible for ourselves, our communities and the world. Good Mirrors studies these practices and harnesses art and technology to transmit and preserve them.

A first-generation Caribbean-American from New York City, Genel has earned dual bachelor degrees in Journalism and Sociology from New York University and a MFA in Creative Writing from The New School. She is a proud alum of the Jackie Robinson Foundation and the New Museum incubator, New Inc.